First App design

Figma

Design System

UI Design

App Design

Wireframing

Prototyping

Research

ChatGPT

2024

LOCAL

05:48:35

LOCAL

05:48:35

Retro is a film focused app providing a simple, minimalistic and easy way to find and learn more about old films.

SUMMARY

I created Retro to help people find, save and learn more about old films.

ROLE/S

UI/UX Designer

Research

CLIENT

Retro, 2024

SUMMARY

I created Retro to help people find, save and learn more about old films.

ROLE

UI/UX Designer

Research

CLIENT

Retro, 2024

SUMMARY

I created Retro to help people find, save and learn more about old films.

ROLE

UI designer

Research

CLIENT

Retro, 2024

SUMMARY

I created Retro to help people find, save and learn more about old films.

ROLE

UI/UX Designer

Research

CLIENT

Retro, 2024

This is a project I have worked on since early 2024 and is the first version. It will be an ongoing project I continue to improve and learn from.

CONSTRAINTS

This was my first app design and so my lack of experience and understanding is most likely a constraint. Being an idea there is little user research or data I can build upon to inform design choices. Main focuses for this project was looking at the different ways a user can navigate an app.

DESIGN STYLE

Considering the idea and focus of the app itself on old movies I decided the app could reflect that time period in some way. Currently the idea behind the design style and direction is to be like a old newspaper with the pages being either 2-3 columns and where applicable a single column. That is also the reason behind the black, white and grey palette.


Being the first version of the project this and many things may change in the future if I decide to revisit it with more understanding and experience in the ui/ux design area.

NAVIGATION

I decided to try and create the app around no navigation bar typically found at the bottom of most apps you will use. Now I don't think they are bad because they aren't but I just wanted to test my thinking and create something. By doing this I also had to rethink the user flow as there wasn't an easy 4-5 icons at the bottom that all lead to core pages.


Below shows how I did this, the user starts on what I called the, dashboard, from there they have a page of buttons for them to explore. The app at the moment features three core pages and where the user will spend most of their time. The next core page is where the user discovers the films and then the user can swipe again to see a overview of the film with buttons leading to more information.


Below shows this interaction,

Ideally this would be the main focus of explaining how the app works in the onboarding when a user first opens the app. I have created a early onboarding experience and it can be testing in the prototype at the bottom of the page.

SOME KEY RESEARCH POINTS

SOME KEY RESEARCH POINTS

Data Creation, Point One

In the space of 13 years, this figure has increased by an estimated 74x from just 2 zettabytes in 2010.

Data Creation, Point One

In the space of 13 years, this figure has increased by an estimated 74x from just 2 zettabytes in 2010.

Data Creation, Point One

In the space of 13 years, this figure has increased by an estimated 74x from just 2 zettabytes in 2010.

Data Creation, Point Two

Approximately 328.77 million terabytes of data are created each day.

Data Creation, Point Two

Approximately 328.77 million terabytes of data are created each day.

Data Creation, Point Two

Approximately 328.77 million terabytes of data are created each day.

Data Creation, Point Three

Videos account for over half of internet data traffic.

Data Creation, Point Three

Videos account for over half of internet data traffic.

Data Creation, Point Three

Videos account for over half of internet data traffic.

Data Creation, Point Four

The 120 zettabytes generated in 2023 are expected to increase by over 150% in 2025, hitting 181 zettabytes.

Data Creation, Point Four

The 120 zettabytes generated in 2023 are expected to increase by over 150% in 2025, hitting 181 zettabytes.

Data Creation, Point Four

The 120 zettabytes generated in 2023 are expected to increase by over 150% in 2025, hitting 181 zettabytes.

Research Relevance

The amount of new content being produced is quite staggering and it will only increase. I do not think its sustainable and a place for the older black and white films is needed.

Research Relevance

The amount of new content being produced is quite staggering and it will only increase. I do not think its sustainable and a place for the older black and white films is needed.

Research Relevance

The amount of new content being produced is quite staggering and it will only increase. I do not think its sustainable and a place for the older black and white films is needed.

Competitor Research

Competitor Research

Letterboxd - The social app for film lovers

Provides users with a platform on both the web and mobile. It allows for tracking films you have or want to watch. Discovering top rated and popular films. Focuses on all films not just older ones.

Letterboxd

Provides users with a platform on both the web and mobile. It allows for tracking films you have or want to watch. Discovering top rated and popular films. Focuses on all films not just older ones.

Letterboxd

Provides users with a platform on both the web and mobile. It allows for tracking films you have or want to watch. Discovering top rated and popular films. Focuses on all films not just older ones.

TCM - An American movie-oriented pay-tv network owned by Warner Bros. Discovery.

TCM is a streaming service subscription where you can watch many older classic films. It is associated with formerly, HBO Max and has its own category with select classic content.

TCM

TCM is a streaming service subscription where you can watch many older classic films. It is associated with formerly, HBO Max and has its own category with select classic content.

TCM

TCM is a streaming service subscription where you can watch many older classic films. It is associated with formerly, HBO Max and has its own category with select classic content.

The Criterion Channel - Classics & discoveries from around the world.

You can watch classics and discoveries from around the world. You can browse curated collections, watch exclusive premieres and learn more about the people in these classic films from interviews, commentary tracks, and features.

The Criterion Channel

You can watch classics and discoveries from around the world. You can browse curated collections, watch exclusive premieres and learn more about the people in these classic films from interviews, commentary tracks, and features.

The Criterion Channel

You can watch classics and discoveries from around the world. You can browse curated collections, watch exclusive premieres and learn more about the people in these classic films from interviews, commentary tracks, and features.

Summary

Majority of the competitors feature old films but their catalogues go beyond that.

Summary

Majority of the competitors feature old films but their catalogues go beyond that.

Summary

Majority of the competitors feature old films but their catalogues go beyond that.

How Retro Differs

How Retro Differs

Built to be Specialised

Retro provides a place for people to discover & browse older films.

Built to be Specialised

Retro provides a place for people to discover & browse older films.

Built to be Specialised

Retro provides a place for people to discover & browse older films.

Built to be Simple

Retro simplifies how a user interacts to discover, and save old films to a watchlist.

Built to be Simple

Retro simplifies how a user interacts to discover, and save old films to a watchlist.

Built to be Simple

Retro simplifies how a user interacts to discover, and save old films to a watchlist.

Built to be Informative

The app provides users with the oppurtinity to learn more about the films, their decades, and their creators.

Built to be Informative

The app provides users with the oppurtinity to learn more about the films, their decades, and their creators.

Built to be Informative

The app provides users with the oppurtinity to learn more about the films, their decades, and their creators.

DESIGN SYSTEM

This is the (limited) design system I created for the app. Being an app design I should of looked more into the android and apple design documentation. Doing that would be ideal probably for reasons I don't even understand yet.


But I think understanding how they want you to use colour, typography etc. would make the design to develop much faster. I did look at how android likes to handle colour and I also liked it so I tried to follow that to fit my app.


At the moment I think my design systems are more documenting everything I used which I think is a partial point to them. But I think they are supposed to be used moreso beforehand then in hindsight.

OUTCOME

This was the second project I have completed outside of university, my own idea and I think the app has a solid foundation for me to build out from in the future. The research for the app was limited and somewhat off topic but I think provides good reasoning for the apps existence.


This project taught me quite a bit and has already contributed to my future projects being this very website. It was my first project utilizing the auto layout feature in Figma and how it works. Since then this website was my next project and Figmas auto layout was used extensively.


The design system for this project is also much more built out and helped to keep the app looking very clean and consistent. In the next version I will probably work more on the design system and visual design to be a bit stronger as I believe it has potential. I do think my goal and focus on the navigation has opened my mind about how navigation can work in apps.

EXTRA NOTE

This movie I used in the mockup below is one of the reasons why I made this app. I watched and liked the movie quite a bit so I decided there should be an app dedicated to basically discovering and archiving older films you may want to watch later.

PROTOTYPING

If you cant see the embed Figma prototype its because you are on a smaller device. If you would like to view it open the website on a larger screen preferably on a laptop or desktop, thanks.

There is a button in the dashboard that would lead to an onboarding experience. Ideally the user would view this before getting into the app. Current onboarding experience was created to be interactive per Apples guidelines for best practices. The onboarding flow specifically teaches how to navigate the app by swipe. It will most likely change with the next iteration of the project.

GET IN TOUCH WITH ME

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© 2024 MITCHELL ZELLER

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